Why The change?
Born from a 35-year heritage in the water industry, Protex Water will be the new name for AKS Industries from the 1st July 2024. This new name better expresses what we will offer you in the future, and the outcomes we can achieve on your behalf.
Protex Water aims to:
• Protect your precious water resource
• Protect your people and the environment
• Protect the sustainability of your operation
The future of water is safe in our hands...
Protex Water is committed to innovation, quality, reliability, and collaboration, with our tagline ‘world-class treatment’ not just relating to the quality of our products, but also expressing our promise to provide the highest levels of customer service and support.
New Name, Same Great Team
And while our name may have changed, the highly professional team behind the brand remains the same, maintaining the same values and commitment to excellence. We look forward to working with you and your team in achieving your goals and overcoming your water treatment challenges.
OUR BRAND DESIGN
The new Protex Water logo, by name and by design, represents our important role in the protection of water resources through the application of world-class water treatment. The design incorporates a wire-frame style water droplet, highlighting our scientific and skillfully engineered approach to customer projects. The new logo also draws plenty of brand dna from AKS Industries, including the appealing colourway and strong arrow element. We’ll be rolling out the new brand across all our promotional and marketing material in the coming months, but be assured that all current AKS branded product information still remains relevant.
New Business Details
With the change of name also comes with a change of ABN, website address and staff emails, although we’ll still be redirecting current emails to our new address. If you manage accounts or sales for your company and you have not yet directly received an email about updating our records, then please call us on 1800 810 139 or drop us line via our contact form. Click here for Customers, and here for Suppliers.
